{"id":24061,"date":"2025-04-16T10:21:57","date_gmt":"2025-04-16T08:21:57","guid":{"rendered":"https:\/\/www.proxym-group.com\/fr\/?p=24061"},"modified":"2025-04-16T10:21:57","modified_gmt":"2025-04-16T08:21:57","slug":"ultra-connectes-et-exigeants-les-clients-attendent-une-banque-a-portee-de-main","status":"publish","type":"post","link":"https:\/\/www.proxym-group.com\/fr\/fr\/2025\/04\/ultra-connectes-et-exigeants-les-clients-attendent-une-banque-a-portee-de-main\/","title":{"rendered":"Ultra-connect\u00e9s et exigeants, les clients attendent une banque \u00e0 port\u00e9e de main"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24061\" class=\"elementor elementor-24061\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-225a1a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"225a1a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40f0805\" data-id=\"40f0805\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed36c51 elementor-widget elementor-widget-heading\" data-id=\"ed36c51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Ultra-connect\u00e9s et exigeants,<br>les clients attendent une banque \u00e0 port\u00e9e de main<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543f55f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"543f55f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>L\u2019avenir du secteur bancaire r\u00e9side dans la transformation digitale, tout en conservant un r\u00f4le pour les agences physiques. Les \u00e9tablissements financiers qui ne s\u2019engagent pas dans cette transition digitale risquent de perdre en comp\u00e9titivit\u00e9.<\/p><p><strong>O\u00f9 en \u00eates-vous dans votre d\u00e9marche de digitalisation ?<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25cf161 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25cf161\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b84e44\" data-id=\"7b84e44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88f511a elementor-widget elementor-widget-image\" data-id=\"88f511a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"418\" src=\"https:\/\/www.proxym-group.com\/wp-content\/uploads\/sites\/8\/2025\/04\/Bankerise-etape-digitalisation-copie-1024x535.jpg\" class=\"attachment-large size-large wp-image-24062\" alt=\"\" srcset=\"https:\/\/www.proxym-group.com\/wp-content\/uploads\/sites\/8\/2025\/04\/Bankerise-etape-digitalisation-copie-1024x535.jpg 1024w, https:\/\/www.proxym-group.com\/wp-content\/uploads\/sites\/8\/2025\/04\/Bankerise-etape-digitalisation-copie-300x157.jpg 300w, https:\/\/www.proxym-group.com\/wp-content\/uploads\/sites\/8\/2025\/04\/Bankerise-etape-digitalisation-copie-768x401.jpg 768w, https:\/\/www.proxym-group.com\/wp-content\/uploads\/sites\/8\/2025\/04\/Bankerise-etape-digitalisation-copie-570x298.jpg 570w, https:\/\/www.proxym-group.com\/wp-content\/uploads\/sites\/8\/2025\/04\/Bankerise-etape-digitalisation-copie-270x141.jpg 270w, https:\/\/www.proxym-group.com\/wp-content\/uploads\/sites\/8\/2025\/04\/Bankerise-etape-digitalisation-copie.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35ac33e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35ac33e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-896b0de\" data-id=\"896b0de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-612913b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"612913b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dans un environnement de plus en plus digital, le secteur bancaire suit \u00e9galement cette \u00e9volution. La transformation digitale d\u00e9passe d\u00e9sormais la simple \u00e9volution technologique pour devenir un imp\u00e9ratif strat\u00e9gique essentiel \u00e0 la comp\u00e9titivit\u00e9 et \u00e0 la p\u00e9rennit\u00e9 des institutions financi\u00e8res.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a807908 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a807908\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les attentes des consommateurs ont consid\u00e9rablement progress\u00e9. La g\u00e9n\u00e9ration \u00ab\u00a0digitale-native\u00a0\u00bb, tout comme les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes, <strong>privil\u00e9gie d\u00e9sormais des services bancaires \u00e0 la fois plus rapides et toujours accessible.<\/strong> Les clients <strong>exigent la possibilit\u00e9 de g\u00e9rer leurs finances via des applications mobiles intuitives, de consulter leurs comptes \u00e0 tout moment et de b\u00e9n\u00e9ficier de conseils personnalis\u00e9s instantan\u00e9ment.<\/strong> La transformation digitale permet aux institutions financi\u00e8res de r\u00e9pondre \u00e0 ces exigences, tout en optimisant les co\u00fbts op\u00e9rationnels et en renfor\u00e7ant l&rsquo;efficacit\u00e9 des services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea91ce1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea91ce1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30c9db2\" data-id=\"30c9db2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35d92dd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"35d92dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les n\u00e9obanques et les fintechs ont d\u00e9montr\u00e9 que le mod\u00e8le bancaire traditionnel ne suffit plus \u00e0 r\u00e9pondre aux attentes du march\u00e9. Elles ont anticip\u00e9 que l&rsquo;avenir r\u00e9side dans l&rsquo;int\u00e9gration de technologies de pointe telles que l&rsquo;intelligence artificielle, la blockchain, le cloud computing et l&rsquo;automatisation des processus.<\/p><ul><li>\u2022 <strong>L&rsquo;intelligence artificielle<\/strong> permet d&rsquo;analyser les comportements des clients et de fournir des recommandations personnalis\u00e9es et pr\u00e9dictives<\/li><li>\u2022<strong> La blockchain<\/strong> garantit une s\u00e9curit\u00e9 renforc\u00e9e des transactions<\/li><li>\u2022 <strong>Le cloud<\/strong> permet une gestion des donn\u00e9es plus flexible et r\u00e9active<\/li><li>\u2022 \u2026<\/li><\/ul><p>Ces innovations permettent non seulement d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience client, mais aussi de d\u00e9velopper des solutions plus agiles, s\u00e9curis\u00e9es et performantes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-220c3ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"220c3ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c9ca5d\" data-id=\"0c9ca5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b04b214 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b04b214\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De plus de l&rsquo;am\u00e9lioration des services client, la digitalisation englobe <strong>\u00e9galement l&rsquo;optimisation des processus internes, tels que la gestion des risques, l&rsquo;\u00e9valuation du scoring, la conformit\u00e9 r\u00e9glementaire et les op\u00e9rations bancaires,<\/strong> permettant ainsi une transformation num\u00e9rique de grande envergure.<\/p><p>Par exemple,<\/p><ul><li><strong>\u2022 L&rsquo;analyse avanc\u00e9e des donn\u00e9es<\/strong> permet de d\u00e9tecter rapidement les anomalies dans les transactions. Cela optimise la gestion des risques et renforce la pr\u00e9vention des fraudes. Les technologies blockchain automatisent les t\u00e2ches de v\u00e9rification, r\u00e9duisant les co\u00fbts des interm\u00e9diaires. Elles renforcent \u00e9galement la transparence et la s\u00e9curit\u00e9 des op\u00e9rations<\/li><\/ul><ul><li><strong>\u2022 L&rsquo;adoption de l&rsquo;open banking<\/strong> est un levier strat\u00e9gique cl\u00e9 de la transformation num\u00e9rique. L&rsquo;ouverture des donn\u00e9es bancaires aux acteurs tiers permet de cr\u00e9er des solutions diversifi\u00e9es et des services sur mesure. Elle stimule \u00e9galement l&rsquo;innovation continue. Gr\u00e2ce \u00e0 l&rsquo;open banking, les institutions financi\u00e8res s&rsquo;int\u00e8grent dans un \u00e9cosyst\u00e8me \u00e9largi, offrant \u00e0 leurs clients une gamme d&rsquo;options tout en conservant leur position centrale dans la relation financi\u00e8re.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f223465 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f223465\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a69d00\" data-id=\"9a69d00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9aa6dde elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"9aa6dde\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.proxym-group.com\/wp-content\/uploads\/sites\/8\/elementor\/css\/custom-widget-icon-box.min.css?ver=1764671704\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tConclusion\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31be986 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"31be986\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La digitalisation du secteur bancaire est d\u00e9sormais essentielle. Elle permet de r\u00e9pondre aux attentes des consommateurs, d&rsquo;am\u00e9liorer l&rsquo;efficacit\u00e9 et de renforcer la comp\u00e9titivit\u00e9 face aux acteurs technologiques.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffd268a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ffd268a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les banques qui ne s&rsquo;adaptent pas risquent d&rsquo;\u00eatre d\u00e9pass\u00e9es par les n\u00e9obanques et les fintechs, perdant ainsi des parts de march\u00e9. La transformation digitale n&rsquo;est plus une option, mais un levier crucial pour pr\u00e9parer l&rsquo;avenir. Il est indispensable que les institutions financi\u00e8res investissent dans le digital pour rester pertinentes et comp\u00e9titives.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faddda9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faddda9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-437431e\" data-id=\"437431e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20afc53 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"20afc53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour en savoir plus sur la Plateforme d&rsquo;Engagement Digitale Bankerise, cliquez sur le lien suivant&nbsp;<br><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\"> <span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/www.proxym-group.com\/digital-engagement-platform\/\">https:\/\/www.proxym-group.com\/digital-engagement-platform\/<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ultra-connect\u00e9s et exigeants, les clients attendent une banque \u00e0 port\u00e9e de main L\u2019avenir du secteur bancaire r\u00e9side dans la transformation digitale, tout en conservant un r\u00f4le pour les agences physiques. Les \u00e9tablissements financiers qui ne s\u2019engagent pas dans cette transition digitale risquent de perdre en comp\u00e9titivit\u00e9. O\u00f9 en \u00eates-vous dans votre d\u00e9marche de digitalisation ? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.proxym-group.com\/fr\/wp-json\/wp\/v2\/posts\/24061"}],"collection":[{"href":"https:\/\/www.proxym-group.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.proxym-group.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.proxym-group.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.proxym-group.com\/fr\/wp-json\/wp\/v2\/comments?post=24061"}],"version-history":[{"count":2,"href":"https:\/\/www.proxym-group.com\/fr\/wp-json\/wp\/v2\/posts\/24061\/revisions"}],"predecessor-version":[{"id":24064,"href":"https:\/\/www.proxym-group.com\/fr\/wp-json\/wp\/v2\/posts\/24061\/revisions\/24064"}],"wp:attachment":[{"href":"https:\/\/www.proxym-group.com\/fr\/wp-json\/wp\/v2\/media?parent=24061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.proxym-group.com\/fr\/wp-json\/wp\/v2\/categories?post=24061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.proxym-group.com\/fr\/wp-json\/wp\/v2\/tags?post=24061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}