Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Its purpose is to engage consumers while they’re in a willing, participatory position.
Mobile has taken Event Marketing to another level. As a matter of fact, with consumers being addicted to their phones, marketers can now connect with their target audience in new ways and are able to reach them anywhere, anytime.
Proxym Group has been part of this evolution and has developed several Event Marketing mobile applications for its clients in different industries ranging from the organization of street parades to organizing sales events by sending special offers to consumers directly on their mobile devices