E-Commerce portals are the brands’ storefront on the Internet generating an increasing part of direct revenue and indirect revenue by influencing buyers’ decision-making. Indeed, statistics show that even acquisitions made in physical stores are greatly impacted by information gathered by consumers on web sites and e-shops.
While entering one of the very numbered E-merchant web-site you would expect to be welcomed with a friendly ergonomy, to search easily for products and offers and to be guided (with videos, helps, hints, consumers feedbacks) in your buying decisions.
Our journey with E-Commerce started since the creation of Proxym Group in 2006. We helped many customers build e-merchant sites using Java/JEE technologies. In 2008, we have perceived the importance of search-engines and robust in-site searches so we developed our own E-commerce framework in 2008-2009 based on recent PHP MVC frameworks that put focus on SEO, quick and contextualized product presentation and searching as well as scalability. As a matter of fact, we are very proud that our technology has powered some of the leading e-merchant web sites in France with number of visits exceeding 50,000 visits per day.
We have seen starting from 2010, top quality open source E-commerce solutions emerging and capturing increased market share. These solutions provided the customers with insurance of not been tied to one particular solution provider. Therefore, we have strategically embraced Magento and PrestaShop technologies in 2011. Since then, we have achieved more than 30 e-commerce sites in Magento technology mostly in France. Some of our customers are very prestigious brands in luxury, retail, industry and utilities.
Our E-Commerce business experts based in Paris know how to translate business challenges and requirements into detailed functional and technical specifications. We know how to extend capabilities of these open-source technologies to add specific components and functionalities that make the uniqueness of each of our customers e-shop.
We usually partner with digital communication agencies to provide an integrated and mutually-supportive team to prestigious brands offering a combination of our strengths: adherence to a global communication strategy, adapted communication, engaging user-experience, robust technology implementation, scalability, SEO, mobile friendliness. We team-up with them to provide customer-facing project managers that fully understands project needs and challenges.
We are also a leader in implementing B2B E-Commerce solutions. For this, we combine our ability to understand customer needs via dedicated discovery and specification workshops.
Therefore, we have helped some of our customers revolutionize their business model by offering easy to user engaging B2B web tools to their own enterprise customers while connecting order, stocks and catalog to the back-office and ERP systems. Hence, we believe that deploying custom-tailored web solution to your top resellers or customers brings to all parties high business value, increase in revenue and speed up of the overall order processing time.